6 Years. 500+ Videos.
One Guarantee.
I’m Eric Presnall. I create presenter-led video ads that outperform static creative. Here’s my story.
How This Started
In 2018, I was a freelance presenter in Sydney. Brands hired me to show up on camera, read their scripts, and deliver files. Simple.
But I kept noticing something: the video ads I presented crushed the static ads running next to them. Same audience, same offer, same landing page — video won nearly every time.
Over 200+ videos, the pattern held. So I stopped freelancing and started building a system. I studied what made certain videos convert — hooks, pacing, CTA placement, trust signals — and tested everything.
VideoRep is the result. Not an agency. Not a marketplace. Just one dedicated presenter with a proven system for creating B2B video ads that outperform static creative.
Why Video Wins
The human face is the most powerful trust signal in advertising. When someone sees a real person speaking directly to them, engagement jumps 10–30x over static imagery.
Presenter-led video builds trust through presence. A real person looking into the camera, explaining the offer, and making the ask. That’s what moves people from scroll to click.
Static ads fatigue in 2–4 weeks. Video ads run for months because the human element keeps attention fresh. Your audience isn’t just seeing an ad — they’re meeting a person.
How I Work
Results Over Ego
I don’t care about creative awards. I care about beating your CTR benchmark. Every decision is driven by what the data says works.
Speed Over Perfection
A good video ad running today beats a perfect one next quarter. I deliver fast because momentum matters in paid media.
Clarity Over Cleverness
Your audience wants to know what you do, why it matters, and what to do next. The best scripts are clear, direct, and human. That’s what I deliver — fully edited and ready to run.
My Day-to-Day
Creating Video Ads
The core of VideoRep. Four days a week, I’m writing scripts, filming, and editing fully edited presenter-led ads for B2B clients. Every video is built around a specific funnel goal.
Coaching B2B Founders
I work with founders who want to become the face of their brand on video. Four sessions, four weeks. Scripting, on-camera presence, storytelling, and publishing strategy.
Building the System
I’m documenting everything into a repeatable system — templates, frameworks, and processes — all tested on real campaigns first.
The Stats
Why I Do This
I’m not building a massive agency. I’m not hiring a team of presenters. I’m one person doing one thing really well: creating presenter-led B2B video ads that outperform static creative.
I take on 3–4 clients per month. That’s where I do my best work. More than that, quality drops — and quality is everything when your name is on every video.
If you work with me, you get me. I write the scripts. I present on camera. I edit the final cuts. I track the results. No junior editors, no subcontractors.
Limited availability in exchange for my best work. For the right clients, it’s worth the wait.
Eric Presnall
Founder & Presenter, VideoRep
FAQ
Ready to Work Together?
I take on 3–4 clients per month. If you want presenter-led video ads that outperform your static creative, let’s talk.